Alternative medicine describes practices used in place of conventional medical treatments. Complementary medicine describes alternative medicine used in conjunction with conventional medicine. The term complementary and alternative medicine (CAM) is an umbrella term for both branches. Alternative medicine includes practices that incorporate spiritual, metaphysical, or religious underpinnings; non-European medical traditions or newly developed approaches to healing.
The National Center for Complementary and Alternative Medicine defines complementary and alternative medicine as "a group of diverse medical and health care systems, practices, and products that are not presently considered to be part of conventional medicine". It also defines integrative medicine as "
Proponents of evidence-based medicine regard the distinction between conventional and alternative medicines as false, preferring "good medicine" with provable efficacy and "bad medicine" without. "Bad medicine" is any treatment where the efficacy and safety of which has not been verified through peer-reviewed, double blind placebo controlled studies, regarded as the "gold standard" for determining the efficacy of a compound. It is thus possible for a method to change categories in either direction, based on increased knowledge of its effectiveness or lack thereof. Richard Dawkins, Professor of the Public Understanding of Science at Oxford, argues that alternative medicine should be defined as that set of practices that cannot be tested, refuse to be tested or consistently fail tests. He also states that "There is no alternative medicine. There is only medicine that works and medicine that doesn't work."
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A Place for Healing - Providing books, tapes, and other products about health, healing and wellness.
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Aggarwal Book Centre - Books on homeopathy, alternative medicine, traditional medicine and allied health topics.
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Agora Health Books - Alternative and holistic health books.
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Amazing Remedies - Printed and digital books about methods to treat cold sores, flu and arthritis, using alternative medicine.
Books for Health - Books on natural home remedies and folk medicines.
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Chiropractic Books - Green books on CD-ROM, audio tapes of B.J. Palmer. Clothing and other items for sale.
Crestport Press - Specialty publisher of health, healing, and personal growth books. Topics include approches alternative to Western medicine, intergenerational healing, and sensory integration.
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Enlightened Enterprises - Print and electronic media about using mind machines to enter natural and altered states of awareness, including kundalini and out of body experiences.
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Health Research Books - Specializing in alternative health and natural medicine, but also have other esoteric categories.
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Healthy Living - Books on a variety of alternative medicine topics.
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Helm Publishing - Nutrition, health, herb, alternative medicine and correspondence courses.
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Life Science Mission - Discussing the testing of acids, alkaline pH, and mineral balance. Also offers software and pH testing strips.
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LivelyUp - Learn how to promote wellness, vitality, and longevity by actively pursuing holistic health.
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Lotus Press Alternative Health Publisher - Publisher of alternative health and wellness books.
Malibu Publishing - Dr. Valerie Hunt's books and cassettes on human energy fields of healing, diseases, consciousness, and emotions.
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North Atlantic Books - Berkeley-based publisher emphasizing alternative health and nutrition, martial arts (e.g. t'ai chi and aikido) and meditation, and books on spirituality and ecology.
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The Maximum Healing System - Mark Dana Mincolla, Ph.D. Books on natural healing, tao of ch'i, and nutrition advice.
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