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Definitions
Marketing, as suggested by the American Marketing Association, is "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders".*
Another definition, perhaps simpler and more universal, is this: "Marketing is the ongoing process of moving people closer to making a decision to purchase, use, follow...or conform to someone else's products, services or values. Simply, if it doesn't facilitate a "sale" then it's not marketing."*
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Contacts Count - Books, tapes and seminars on how to build a circle of contacts for sales or career success.
Meta Description: [ Professional business networking is the key workplace skill, a corporate strategy for business development, job finding, intelligence gathering, leadership training, and retention. Our books, keynotes and workshops can help you create, cultivate and capitalize on networking opportunities and rela... ]
500
Emery Publishing - Business and marketing books.
Meta Description: [ Sales Training Success: How To Take Charge In The New Growth Economy ]
Marketing Classics - Marketing books from various authors, including Ogilvy, Caples, and Hopkins.
Meta Description: [ Bret Ridgway's Info Product Sites Marketing Classics ]
Profit Place - Products, and marketing strategies.
Meta Description: [ Tools and resources to help you successfully start a business ]
Racom Books - Marketing, advertising, and communications books and related information products.
Meta Description: [ Money-making advertising, direct marketing, business strategy, branding tactics, and database marketing books from Racom Communications. ]
Subliminal Sales Tactics - Dr. Glenn Van Warrebey's books on marketing.
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