Ethnography (from the Greek ethnos = nation and graphein = writing) refers to the qualitative description of human social phenomena, based on fieldwork. Ethnography is a holistic research method founded in the idea that a system's properties cannot necessarily be accurately understood independently of each other. The genre has both formal and historical connections to travel writing and colonial office reports. Several academic traditions, in particular the constructivist and relativist paradigms, claim ethnography as a valid research method.
Is the direct, first hand observation of daily behavior where the researcher may even participate in the actual process as a participant observer. Ethnography is an entirely fieldwork based research method. Ethnography seeks to observe phenomena as it occurs real time and gives the researcher the worldview of his observed subjects. The criticism against ethnography is that the observers presence may in itself contribute to results that are inaccurate. This is because the observed subjects may act in a manner that’s different from norm due to the presence of the observer. Since the observed behavior is not usual behavior, hence the derived results are false because it does not depict normal behavior.
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Anthropology :: Social Sciences
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